Our love of wild and beautiful places and our determination to save them began outside. We want the same for our children. This visual guide illustrates why Patagonia’s on-site child care center is a key component of our corporate mission and why providing high quality on-site child care to working families is essential. In safe and engaging environments we support unstructured play where our children learn hand-eye coordination, balance and mental agility. Anything that can be done indoors is better learned outdoors where physical strength, creativity and confidence develop. True to Patagonia’s climbing roots we encourage risk as the children learn and grow in an atmosphere of trust. This book is the visual story of how one corporation provides the support working families need to preserve American ingenuity that begins in early childhood.Malinda Chouinard, with her husband, Yvon, is the founder of Patagonia, the outdoor clothing company, and its on-site, corporate-sponsored child care program, Great Pacific Child Development Center. Malinda earned her bachelor of arts degree, in art and nutrition, and her secondary-level teaching credential from California State University, Fresno.Jennifer Ridgeway was the first Director of Marketing and Advertising at Patagonia and, as the first Director of Photography, is the author of Unexpected: A Retrospective of Patagonia’s Outdoor Photography. She is also the co-founder of Patagonia’s on-site child care center, GPCDC. Her three children were among the first to attend, and her grandchild is enrolled in the center today. Jennifer earned her master of arts, in psychology, at University of Oregon.
Family Business: Innovative On-Site Child Care Since 1983 by Malinda Chouinard and Jennifer Ridgeway hardcover book
$ 45.00
This detailed and insightful book illustrates why providing on-site child care to working families is at the heart of responsible business today. It is the story of how one corporation provides support for working families and preserves the courage and ingenuity that begins in early childhood.
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About Patagonia
Patagonia is an American outdoor clothing and gear brand that is dedicated to sustainability and social responsibility. Founded in 1973, Patagonia has become a popular choice for outdoor enthusiasts and environmentally conscious consumers alike.
Patagonia offers a wide variety of products for men, women, and children, including jackets, pants, shirts, backpacks, and accessories. Their products are made from high-quality, sustainable materials such as organic cotton, recycled polyester, and responsibly sourced down.
One of the unique features of Patagonia is their commitment to environmental and social activism. They donate 1% of their sales to environmental causes, and have also created campaigns and initiatives to promote sustainable practices and protect the environment.
In addition to their retail locations across the United States, Patagonia also offers online shopping with free shipping on orders over $75. They also offer a lifetime guarantee on their products, ensuring that they will last for years to come.
Overall, Patagonia is a great choice for anyone looking for high-quality outdoor clothing and gear from a company committed to sustainability and social responsibility. With their wide selection of products and commitment to making a positive impact on the environment, Patagonia is a leader in the outdoor industry.
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